RCI Bank and Services enters the car subscription market with the acquisition of Bipi
- In July 2021, RCI Bank and Services, the Renault Group's automotive captive, acquired Bipi, a multi-brand platform that is a reference in car subscription offers for used vehicles, a growing segment.
- RCI Bank and Services will support Bipi to accelerate its growth and to open new markets, together with Bipi’s current supply partners and in conjunction with RCI Bank and Services’ dealership partners.
- Through this acquisition, RCI Bank and Services will extend its range of flexible all-inclusive products with multi-brand subscriptions dedicated to used vehicles. Bipi will also enable the design of subscription formulae for Mobilize's activities, in order to meet the new expectations of car drivers.
27 July 2021
Car subscription represents a market of the future which meets new uses by motorists and customers of car manufacturers. This investment and the integration of Bipi within RCI Bank and Services will contribute to the strategy of the Renault Group and particularly its Mobilize brand, through the development of offers that are more and more flexible and focused on new mobility needs.
Founded in 2018 in Spain, Bipi is now present in Spain, France and Italy. With 120 employees, it has serviced more than 10,000 customers in the last 3 years. Its subscription offer provides a turnkey solution, from the subscription to the return of the vehicle. Everything is included in one monthly payment, avoiding any surprises or unexpected expenses for the customer. The customer creates a tailor-made subscription: he chooses the duration of use of the car (from 1 to 36 months) and can change the mileage, the category or model of car according to his needs. They can terminate their subscription at any time and in full transparency.
Car subscription: a buoyant market with a growing demand for flexibility
Car subscription offers, ultra-flexible car subscriptions, are a recent and growing rental option in the car services market. They are positioned halfway between long-term rental formulae and short-term rental, to offer maximum flexibility and freedom of choice to the user. Car subscription thus provides answers to a new need on the part of customers, in addition to the offers already sold via the distribution dealership networks of Renault Group brands. Market experts estimate that this new segment could represent a significant share of the car financing market.
RCI Bank and Services has been experimenting and exploring the prospects of this emerging market, through initiatives and offers launched in several countries with local partners. These experiments made it possible to measure the commercial development prospects that this new market represents for the Renault Group brands and their distribution networks - particularly for second-hand vehicles.
This exploration phase confirmed the strategic challenge of investing in this recent and dynamic market for the group, particularly in the service of future offers proposed by the Mobilize brand.
RCI Bank and Services will use Bipi´s strengths to develop car subscription journeys and offers in close collaboration with Mobilize and the dealers
RCI Bank and Services has therefore chosen to integrate the Bipi company to deploy turnkey car subscription offers. The Bipi company has many assets to act with relevance on the car subscription market: a multi-brand platform, equipped with a turnkey offer combining complete logistics in a 100% digital process, it will enable the group to intervene rapidly on this buoyant market.
The Bipi platform’s technology will enable Mobilize to develop flexible subscription services in a simple, accessible way that meets the expectations of its customers, who consume their mobility differently, in their personal or professional sphere. With Bipi, RCI Bank and Services will thus be able to complete its range of offers with hyperflexible products, alongside the flexible leasing offers and loyalty products already offered by the group.