RCI Banque raises 2012 targets for new ZESTO deposit accounts and plans new savings products for 2013

“ By successfully launching ZESTO and managing to attract a high number of deposits in a short period of time, RCI Banque has demonstrated its ability to respond to an opportunity and subsequently plans to further build its savings bank business. In  2013, we will launch new products while we continue to invest ZESTO deposits to expand our business in providing automotive loans to retail and wholesale customers, ” explains Dominique Thormann, CEO of RCI Banque.

Reaching its 2012 target for new deposits in just a few months after launch, ZESTO has carved out a niche for itself in a competitive market

Responding to the positive reaction from retail depositors, RCI Banque has raised its 2012 targets for new deposits on ZESTO savings accounts to €750 million.

Since it was launched in February, ZESTO has achieved a strong position on a highly competitive market. After the first two campaigns, over 10,000 ZESTO accounts were opened, with an average deposit of €47,000 per account. On June 30, 2012, total deposits amounted to €498,990,000, the target for the full year.

As well as being easy to use online, ZESTO offers investors real freedom to manage their savings, which can be accessed 24/7.

To attract investors, ZESTO by RCI Banque includes specific customer benefits:

• Competitive rates.
   
• RCI Banque guarantees every customer that their savings will be used in a transparent manner. The deposits collected are used in the funding of automotive loans for customers and dealers of the Renault, Dacia, Renault Samsung Motors, Nissan and Infiniti brands.

Enhancing existing customer loyalty with dedicated offers and build on promotional campaigns

RCI Banque has recently launched its first loyalty-building campaign for ZESTO account-holders. Running from June 16 to August 31, the offer ([1]) rewards new funds deposited in ZESTO savings accounts during this period.

RCI Banque will also run another promotional offer during the summer, from July 1 to August 31 ([2]).

A newcomer in the very broad market of retail savings accounts, RCI Banque has established a customer-oriented sales and marketing strategy for its products and internet-focused communication plan.

An ambitious strategy to build up savings bank activities

Following the success of its first retail product, RCI Banque will begin to offer savings account customers a complementary product in 2013. As part of its partnership in France with Crédit Mutuel Arkéa, RCI Banque is currently developing a term deposit account that will be launched in the first half of 2013.

By proposing an expanded and attractive range of savings products, RCI Banque is supporting customers and encouraging their loyalty to the “ZESTO by RCI Banque” brand.

By diversifying its product line-up, the bank also hopes to attract new customers who are looking   for additional savings products to meet day-to-day needs or carry out future projects.

In addition to the opportunities on the French market, RCI Banque also plans to develop its savings bank business in Germany, where there is major potential to collect new deposits. Capitalizing on the experience acquired in France, the German subsidiary of RCI Banque will launch savings and term account products on the German market in the first half of 2013.

Thanks to the growth of “ZESTO by RCI Banque” in France and the forthcoming launch of the savings bank business in Germany, RCI Banque is diversifying its financing sources and reiterates its goal of attracting total deposits of €2.5 billion from these two countries, which would amount to 10% of RCI Banque’s current total outstandings.